OMORPHO
BRAND LAUNCH - FILM/SOCIAL/PR/EXPERIENTIAL
OMORPHO Gravity Sportswear is a unique weighted apparel brand that helps athletes get more from every workout through the science of microloading.
I was the creative director for the brand’s launch campaign, working on a tight timeline to concept, script and produce a suite of assets and films (testimonial and performance) centered around 6 amazing athletes, celebrities and cultural ambassadors. Cynthia Ervo, Julio Jones, Ajla Tomljanović, Matthias Dandois, Nicholson brothers and Annie Kunz.
NFL Wide Receiver Julio Jones xOMORPHO Gravity Sportswear (Performance)
9 x BMX Champion Matthias Dandois x OMORPHO Gravity Sportswear (Testimonial)
Actress Cynthia Erivo x OMORPHO Gravity Sportswear (Performance)
OMORPHO Launch Film
Tennis Pro Ajla Tomljanovic x OMORPHO Gravity Sportswear (Testimonial)