Nike Women
FILM + OOH + GIFS + SOCIAL
There are the Russian plastic doll girls and then there are The Real Girls of Moscow.
This growing group of women express themselves through the power of sport and inspire others to do the same. We chose Russian female athletes to lead the campaign through a series of films, murals and events. We then amplified The Real Girls of Moscow by turning their sporty social posts into hundreds of life-sized posters visible across the city.
NO TO FAD DIETS, YES TO EXERCISE RIOTS. #BETTERFORIT
DON'T LET FEAR OWN YOU, OWN IT. #BETTERFORIT
DON'T BE A TROPHY, WIN THE TROPHY. #BETTERFORIT
COMFORT ISN'T IN MY ZONE. #BETTERFORIT