Nike Sportswear
Welcome to the Nike Sportswear Tech Pack Armoury. This immersive experience allowed members exclusive access to become 'winterized'. Hidden behind a secret storefront, members wore head to toe Tech Pack and Sneakerboots and trialed the product’s innovation within the Winter Chamber, Rain Room and Weather Tunnel. We released social teasers and created ice-storm Instagram films. Brrr, it was cold in there.
