Levi's
ONLINE FILMS
Levi's came to us with a new pair of women's jeans called Curve ID, $10,000, and to ‘make us famous’. So we mounted a hidden camera in a pair of Curve ID’s and documented every look, gawk and peek and… got 20 million YT views in ten days. (That was a lot back then). Walter A Hass. Levi Strauss & Co, Global Marketing Group said - “We asked for a conversation, what they gave us was a cultural phenomenon." Safe to say, we did good.
Case Study
Film