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P&G CAMAY

MUSIC VIDEO + POSTER + ONLINE CAMPAIGN

I should not admit this... but the foamy poppy craziness you see below was one of my favourite campaigns. I channeled my inner Britney and wrote the lyrics and rap for CAMAYZING. This singing-dancing-bonanza was to re-launch Camay body wash in China to a younger market with starlet MoMo Wu.

13 million plus impressions on Youtube.  Ranked #6 on the MTV Asia music chart within a week of release.

Media coverage on Vogue.com, Marie Claire & Harper’s Bazaar China.