P&G CAMAY
MUSIC VIDEO + POSTER + ONLINE CAMPAIGN
I should not admit this... but the foamy poppy craziness you see below was one of my favourite campaigns. I channeled my inner Britney and wrote the lyrics and rap for CAMAYZING. This singing-dancing-bonanza was to re-launch Camay body wash in China to a younger market with starlet MoMo Wu.
13 million plus impressions on Youtube. Ranked #6 on the MTV Asia music chart within a week of release.
Media coverage on Vogue.com, Marie Claire & Harper’s Bazaar China.
